Beyoncé made headlines when she briefly adopted a plant-based diet along with her husband rapper Jay Z.
The Lemonade singer, one of the most powerful women in the music business, switched to veganism – but only for 22 days.
Now, new research suggests this short stint was enough to trigger a rise in the trendy movement, potentially encouraging millions to follow suit.
Interest in a plant-based diet, also championed by Jared Leto, Gwyneth Paltrow and Mike Tyson, has grown in recent years as studies show it is beneficial for heart health and even lowers the risk of some cancers.
Experts say that vegan diets can be perfectly healthy – but they can cause serious health problems if followed incorrectly.
A lack of nutrients such as vitamin B12, calcium, zinc and high-quality protein are concerns.